Do you think that the Typo Domains are not valuable? Think again! These companies have large number of typos registered to protect their names and also to gain the free traffic that results via typo domains. The keyword ‘domain names’ has around 134,200 monthly searches with around $21.54 CPC. This stats shows that how much a company can save dollars by having free traffic to their site with the help of the typo domains. Interestingly, all these typos will redirect a visitor to the main business website.
Lets see one-by-one the interesting typos of some of the cyberspace’s best domain name companies:
GoDaddy.com (Business domain) and the following typos redirect to its main website:
I thought GoDaddi.com is also owned by them but it’s not. It’s parked with ads on domains.
NameBright.com (Business domain) and the following typos redirect to its main website:
NameCheap.com (Business domain) and the following typos redirect to its main website:
Interestingly NameCheap does not own NameCheaps.com which is parked with live domain ads
Networksolutions does not own Netwrksolutions.com which is parked with live ads
Also, companies like Moniker owns Monicer.com; 1and1.com owns oneandone.com and the list goes on. Domain companies understand the value of typo domains and this helps them in registering typo domains and diverting that traffic to their main business website.
It serve as a free traffic and also helps them in not having trademark issues with their names. But, this is not the case with most of the other companies who are not related with domain names.
Well, in order to protect your brand from trademark issues and to gain free traffic – typo domains are helpful. But, the same is not good if you register commercial trademark violation typos such as Fasebook.com or Googal.com
If you own some ultra premium domains then why not think of levying administration charges on those domain names? Because, when you own such domains, the inquiries keeps pouring. Very few are legitimate and serious and most of them are just for general knowledge. Since you don’t know which are serious and which are not you end up giving same time and preference to each and every inquiry.
The solution is to avoid it by filtering the inquires by levying cost on it. A prospective buyer must send you a payment – lets say $50 or $100 to make an inquiry. This cost will cover your time and internet cost. The main factor is your time cost. This practice keeps at bay non-serious-buyers as they will not inquire if they are not interested when price barrier is placed.
Take a look on following domains and what owners are saying about it:
I have seen many such offer pages for the Seller is demanding the ‘Offer Fee’.
I don’t think that this practice is suitable for Domainers as they’re actively seeking buyers and it’s like their routine to communicate with potential buyers for their domains. But, for NonDomainers I feel it’s necessary as they’re not actively seeking to sell the domain. And, to respond to inquires needs time and by levying administration charges they can cover the time spent on maintaining the domain name.
I’ve noticed this several times that whenever I search something in Google it displays at the top of the page some tips as an answer to your query.
For example: When I searched ‘How to disable activex control in Excel?” as I’ve one document in MS Excel that whenever I save prompts me of ActiveX on the sheet. I Googled to solve it and this is the result:
I find this feature cool and it’s a great time saver. As you don’t need to visit the website if you able to solve your problem with the tips provided. But, on the other hand, if I’m the owner of a particular website I will not be happy if Google displays tips or answers and post it on its search pages. This action means, websites lose traffic to their site and it’s not good. Moreover, I think the job of a search engine is to display the results and not engage itself in adding features that goes beyond providing search results – that is providing answers.
There is a ‘Feedback’ option also with the answers you get which details the following:
This clearly shows that Google is answering your query apart from providing the appropriate search results. A ‘two-in-one’ action which I think may lower some websites traffic.
1000s of rare two-letter domains hit market
More than 20,000 rare two-character domains have been put onto the open market today by domain registry Rightside. The company has the rights to sell domains under 38 different endings, including .lawyer, .rocks, .band, .social and .ninja, with just over 30 of them live.
Having received permission from domain name overseers ICANN to sell two-character names under each, the company has put them all up for sale at once. According to TheRegistrar
“.sucks” registrations begin soon—at up to $2,500 per domain
The number of generic top-level domains (gTLDs) available for use has climbed into the hundreds, and “.sucks” will soon be added to the list. However, angry customers eager to get their hands on brand-specific domains like “bestbuy.sucks” or “comcast.sucks” shouldn’t get their hopes up; according to MarketingLand, the domains will cost far more than most consumers will want to pay…ARStechnica
Why .college domains could be a nightmare for schools
On Tuesday, universities gained the option to register .college domain extensions – creating opportunities for schools who aren’t pleased with their traditional .edu addresses and headaches for those who now have one more extension to police for cybersquatters – people who unscrupulously use domains that falsely appear to belong to someone else.
Generation XYZ, which owns the domain extension, is giving universities until mid-April to register domains for free as long as they own the trademarks…Fusion
For domain sales DNJournal is the best venue and
the an oldest domain name journal that is reporting sales consistently since 2003. At present, it’s covering new gTLD sales under the non .com section and it’s being shown together with the .net, .org and other old existing non .com TLDs. Realizing there is a need to show the new gTLDs sales in an entirely new section I compiled the following sales data covering period from Jan 2015 to-date. And, here is the result:
Diagnostic.solutions €2,001 = $2,281
Falkensee.immobilien €999 = $1,139
SwissLegend.watch £800 = $1,224
Sales Data Courtesy of DNJournal
In my recent article about domain abbreviations, AbdulBasit remarked “if DG is for Domain Gang then AB is for AbdulBasit”. This comment led me to think about the practice which logo designers adapt. That is putting an acronym in the logo for the actual brand/company or website name.
For example: Sites like DomainGang uses ‘DG’ in its logo; Domain Investing & Domain Incite uses ‘DI’ in its logo and Domain Sherpa uses ‘DS’ and there are so many other domaining and non domaining names that follow this practice. I believe it’s much of a choice of a LOGO designer rather than a company/site owner because he/she has just not thought of its consequences.
One of the reason for this trend is the length of the name. Longer character names are not easy to fit into a particular logo. Logo needs to be small so to be easily fitted at headers of websites as well as papers. But short names are hard to get as a domain name as well as company name. Because of this reason many companies and domain names uses two or three word domains. And, generally in a logo the initial letters of those names are inserted. It’s fine but I thought that it needs a little analysis further and I’ve wrote the following disadvantages of having an acronym in a logo:
1. If you just show your logo with an acronym to someone who doesn’t know what it actually means, he will find it difficult to guess. As acronyms stands for many things.
2. You ask your audience to remember two things: one is the brand name and other is its acronym.
3. Confusion arises if in the same industry someone also uses the same acronym you use.
4. If you see a logo with FB and you type FB.com you reach correctly, but it doesn’t happen with other acronyms. You’ll not land at Baskin Robbins website if you type BR.com which Baskin Robbins uses as an acronym in its logo.
To avoid the above not so obvious disadvantages one should select a shorter name and not use an acronym in the logo. Instead use the full name to drive the impression to remember only one name and not a name and its associated formed acronym. Notice that CocaCola though an eight character name not uses ‘CC’ in its logo. It uses full ‘Coca Cola’.
Christopher Hofman of European Domain Centre recently posted an interesting infographic detailing the issue of top level domains from .com to .whatever. The blog.europeandomaincentre.com doesn’t have a domaining link causing some of the readers to miss what he shared. I received an email from him with a link to this new infographics.
It reads “Symbolics.com, the world’s first domain name, celebrates its 30th birthday birthday cake for symbolics.com – the world’s first domain on 15.03.2015. Since 1985 more than 284 million domain names have been registered.
To celebrate we have created the infographic below showing all domain endings since the launch of .com in 1985.There are now more than +800 domain endings to choose from.
Follow this link to read further EuropeanDomainCentre